After 12 years in the natural health world, Jen had tried everything and heard it all. She watched women cycle through products, labels, and promises, always searching for support that truly worked. Too often, they were left feeling overwhelmed and underwhelmed all at once.

Jen created Tend because she couldn’t find the simplicity and efficacy she was always recommending. So she made it herself. Just three essential formulas, Relax, Glow, and Digest, each one crafted with clean ingredients and clinically-researched doses. No excess. No guesswork. Just support that fits into your life and actually helps.

Because when it comes to wellness, more isn’t better. Better is better.